Search Engines Market Shares. Google Dominates, Yandex is on the Rise
As roughly 90-95% of Internet users start their surfing over the web with search engines, this is always interesting to know (at least for me 
) the latest market shares of the most popular search engines. Happily, analytic company comScore, well-known for its unbiased researches of the digital world, is regularly issuing reports dedicated to this topic. Normally, the results of such studies don’t differ much from the previous ones and don’t make a real surprise. However, the latest research (as on 31st August,2009) may be treated as more catching because of the fact that the Russian search engine giant Yandex is on the remarkable rise showing the most impressive growth rates.
Google’s domination is still indisputable and the competition remains only for the second place. Google’s share of online searches makes up 67,5% having processed 77 billion queries in July - 58% growth comparing to the last year results. Google’s secret ingredient is believed to be high customer satisfaction. To the point, Google scored an 86 out of 100 on the latest American Customer Satisfaction Index (ASCI), University of Michigan.
Yahoo! is unsurprisingly the second with control over 7,8% of the searches. However, web concepts state its growth is not that outstanding: 8,9 billion queries against 8,7 for the similar period in 2008. The Chinese Baidu is closing the list of leaders with the piece of the pie of 7,0% of the world’s online searches. In total, Internet users produced 113,7 billion online queries in the search engines, which is 41% higher comparing to the July of 2008.
Here is the chart of online searches’ share in the US as on July of 2009.
Now toYandex. ComScore points out that Yandex is showing distinguished growth rates and now is the fastest growing search engine. In July of 2008 Yandex processed 660 million queries and this index reached 1,3 billion in July of 2009. This means the growth of almost twice as many queries! Yandex market share has increased from 0,8% to 1,13% and now Yandex is on the eighth position in the list of the main world’s search engines.
